Four Hotcakes of the Apocalypse

According to the NY Times, Bob Evans' entrance into the blogosphere may be a signal of the marketing apocalypse. Stuart, we definitely appreciate your humor - who would have thought that the company that started on a farm more than 50 years ago in southeastern Ohio would be joining the blogosphere?!? Saying that, step back and think about what a blog is - casual conversation enabled by open lines of honest communication and a responsive author - add a side of sausage gravy and some hotcakes and that definitely sounds like the type of conversation you'd have with one of our servers at the counter at Bob Evans. Think of our blog as an extension of that conversation - only you'll have to get your coffee to-go when you're headed to your computer .

We're very excited to open lines of communications with those who are passionate about our brand and our products. Join the conversation and tell about your Bob Evans stories (just about everyone we meet has one). Sit down, grab your cup of coffee and let's chat.

Sweet Details

We're excited to kick off our new hotcake line in the blogosphere and more excited to share the sweet details about our new hotcakes and the chef who created them. While we've been in business for more than 50 years, we're new to the blogosphere, and we'd love to hear your feedback and tips/criticisms on our style, topics, etc.

To start, my name is JC. I work on the communications team here, and I'll be your inside look at Bob Evans Stacked and Stuffed Hotcakes and our partnership with our hometown affiliate of Habitat for Humanity. (We've heeded the warnings of Seth Godin, Peter Davidson, Shel Israel, Shel Holtz and many more about product blogs so I won't be ghost writing for our Roasted Caramel Apple Cream hotcake about its adventure through the magical grill line to the powdered sugar palace.)

A quick preview of what's to come: tips for making your own Stacked and Stuffed hotcakes, an at home, do-it yourself recipe for Stacked and Stuffed hotcakes, interviews with our Senior Development Chef Brian Murphy who created the product, updates on the eBay auction and our Habitat affiliate partnership and pics/video from you eating and talking about our Stacked and Stuffed Hotcakes. Just post your pictures on Flickr and videos on YouTube with the tag "bobevans" (we'll find them and post them on the blog) or e-mail them to blog@bobevans.com. Check back, I'll post a few times a week with new info/pictures/videos.